Dear Bruce

A still from Jeep's 2021 Super Bowl advert shows the tiny US town of Lebanon, Kansas. Jeep Dear Bruce Springsteen: I applaud your efforts to encourage a group of football-loving Americans to become, presumably once again, the ReUnited States of America. It is true we need healing – deep, honest healing from the seemingly insurmountable chasm(s) that divide us. But Bruce, oh Bruce – to become the ReUnited States implies that we at some time were the United States in the first place. And I suppose there have been moments when we have been… Like in the days and weeks following 9/11, when we seemed to “unite” as good American patriots around our fear of foreign terrorists… right up until we “united” around our hatred and xenophobia toward our Muslim siblings (regardless of their national identity). Or maybe we were “united” under our color-blindness of the Post Civil Rights era, where we celebrated the victory of the full inclusion of our African American sibli...